Convenience for customers. Profits for you.
Innovative technology helps customers speed through checkout while you increase average ticket size.
Catch the wave of profitability
Merchants are now able to take advantage of increased speed and ticket size with Visa payWave—the latest evolution in Visa payment.
Visa payWave uses the latest technology to securely send cardholder account data via radio frequency to a terminal reader. Cardholders simply wave their card with Visa payWave in front of the secure reader, instead of swiping. For many transactions, they won't need to sign a receipt or even hand their card to you or your employees.
Your customers aren't the only ones who'll benefit from Visa payWave. Merchants benefit as well, because Visa payWave transactions that are under $25 do not require a signature, thereby preventing customers from fumbling for cash. This can also increase checkout speed while reducing lines—both in-store and at drive-through windows. In addition, Visa payWave transactions have also been shown to increase the average ticket size for some merchants over cash purchases.
On this page
Benefits
Visa payWave offers clear advantages to your customers, but it also provides impressive rewards for merchants. See what Visa payWave can add to your business:
Efficiency and Profitability
- Decreases transaction time, speeds lines, and lowers abandonment
- Saves time on both sides of the counter; customer simply waves the card in front of the reader rather than swiping or handing the card to you or your employees
- Reduces cash management and slippage costs by decreasing cash handling
Customer Loyalty
- Added speed and convenience help attract new customers and build loyalty
Competitive Advantage
- Sets participating merchants apart from competitors in quick service industries, where speed and convenience are critical
Increased Sales
- Because consumers spend more when using cards than paying with cash, Visa payWave encourages higher average tickets
- Faster lines decrease abandonment and result in more overall sales
How it works
A special chip embedded in the Visa card, Visa Mini Card with Visa payWave, or Visa Micro Tag transmits the cardholder's account data to the terminal reader by radio frequency. The cardholder's account is charged, and the purchase is processed in the same manner as a swiped transaction.
To see if a card has Visa payWave, just look for this symbol: 
Progressive Payment Options
- Visa payWave feature offers cutting edge convenience and flexibility
- Magnetic stripe also enables traditional payments
- Customers just wave and go with fast Visa payWave transactions or pay the traditional way with magnetic stripe
- Measures half the size of a traditional Visa card
- The first Visa payment device designed exclusively for Visa payWave payments, the Visa Micro Tag is the latest innovation from Visa
- Designed as a small, durable, practical, and convenient key fob
- No signature required for most purchases under $25
- No magnetic stripe, so customers wave instead of swipe
- Used exclusively at merchants accepting Visa payWave payments
Getting started
Visa payWave has already been adopted by over 32,000 retailers from 20 top brands, and the list is rapidly growing. There are two ways to set your business apart as a leader by offering Visa payWave to your customers:
- Install integrated terminals that include the Visa-enabled reader
- Add a peripheral Visa-enabled reader to your existing POS terminal
FAQ
For more information about Visa payWave and how it can benefit your business, refer to our Frequently Asked Questions.
